There are few success stories as surprising as the iPad. When Steve Jobs oversaw the first release of his new tablet, critics were quick to predict a major misstep for the world’s greatest entrepreneur. Time would soon prove otherwise, with little doubt now over the legacy and ubiquity of the iPad. It became an iconic product of its own, and while maybe more people in the world would own Android phones than iPhones, those who did would also own iPads, iPod Touches, and a slew of other Apple products that all ran the same software, and, crucially, all connected to the same online store. In a masterclass of branding, the iPad integrated into the modern lifestyle, until people simply could not do without it, becoming an influence on consumer and business trends and practices. The ongoing popularity of iPad is clearly evidenced by the growing number of people eager to buy this tablet along with and an ever-increasing demand for iPad app development.
The reputation of a generation is, unfortunately for them, often written by their predecessors. For example, “lazy” comes up as a top three autocomplete when you type “Millennials are” into Google. A common criticism is that members of this generation, born between the early 1980s and late 1990s, are easily bored and fickle. While this image is not altogether flattering, it is also misleading, and leads to confusion where marketing is concerned. This large, diverse generation makes up the largest part of the work force, and like every generation that came before, they come with their own set of characteristics that make them unique. At Concept Software Systems, we believe no enterprise – including those in the hospitality industry – can afford to ignore, nor misunderstand, their enormous spending power.